Bruce Mol is a cycling advocate & educator.  He’s chair of the Greater Vernon Cycling Advisory Committee, & cycles most everywhere.  His presentation claimed that business improves wherever cycling improves – productivity increases, sick days decrease & health care costs decline.  Where retail areas encourage cyclists, they tend to visit stores more often, & spend more.  Cycling is no longer just a sport.  More young people, & more women are using their bicycles to ride to work, as well as for pleasure.  Smart communities are investing in dedicated bike lanes & routes, creating more livable landscapes.